Overview

Freed’s Greenhouse, a family-owned business with deep community roots, needed a refreshed online presence that reflected the warmth and trust they’d built locally. I led the redesign of their website and developed a visual identity that combined handcrafted charm with a polished, approachable feel. Using a soft green palette, floral patterns, and watercolor-inspired imagery, I created branding that feels inviting and authentic to their small-business character. I handled brand development, asset preparation, and responsive web design, resulting in a cohesive digital identity that highlighted their full range of products and services while staying true to their welcoming, community-driven spirit.

Why It Worked

The updated branding and website gave Freed’s Greenhouse a digital presence that finally matched the reputation they’d built in person: approachable, trustworthy, and welcoming. By highlighting offerings that were previously overlooked and creating a cohesive visual identity, the redesign made it easier for both loyal customers and first-time visitors to connect with the business.